Basic and More

Basic & More is a chain of retail stores with a unique concept. The company buys surplus stocks from strong brands within interior, kitchen utensils and home furnishings enabling the stores to
have continuously changing offerings and very competitive prices.

The shops are designed in accordance with this concept, so that it’s possible to sell even small quantities of the attractive products. This also means that the selection in the 12 stores that are located in major cities in Denmark, is not always identical.

Basic & More’s growth has been swift since its establishment in 2021, and the intention is to continue growing at this rate, aiming at 30 stores in 2025. The focus for now is on expanding further in Denmark, while international growth is also in the cards for the future.

Ree Office invested in Basic & More in the Spring of 2022.

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