Basic & More is Retail Concept of the Year

Innovation and scalability are some of the highlighted features of the chain’s expansion, which have led NCSC, Scandinavia’s largest trade association for shopping malls and retail, to pick Basic & More as their favorite of the year.

CEO, Søren Bryske Larsen, is happy about the accolade, and also stresses how Basic & More sets itself apart from classic retail.

”This is a very significant recognition for us. Sincec we set out, we have insisted on a different mix of products, which is clearly appreciated by the Danes. We insist on new and fresh offerings every week, so there is always a reason to visit us, and it means a lot that this ambitious approach is appreciated by NCSC,” says Søren Bryske Larsen.

Basic & More expects to have 30 shops in premium locations by the end of 2025, and is now seriously looking into international expansion as well.